Senior Conceptual Copywriter

How to generate ideas: Be more Hume, and stop doing what you’re f****ng told.

The tagline on my website says: “I write down ideas for money”.

I’m a copywriter, so this is true — generating ideas is my actual job. People pay me because I basically make something out of nothing. If you haven’t got a name, I’ll give you one. If you haven’t got a brand, I’ll build you one. If you haven’t got an advert — I’ll think of one.

Due to this tagline (I think) — I get one question more than any other:

“How do you go about coming up with ideas?”

or worse

“What’s your idea generation process?”

Read the rest here. 

Clare Barry