Senior Conceptual Copywriter

Everyone’s a copywriter. Right?

 

There’s a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) tell a designer how things should look.

It’s a huge and common problem, caused by a “client is always right” attitude — something we’ve all experienced, and all must endure. There is a point where you can actually see the lights go off in a designer’s eyes as their soul tries to escape their body — and that point is usually the 10th round of amends.

Read the rest here.

Clare Barry